Inside of the Text & Email section in a Giveaway, you can define rules and emails.

Rules

When writing the Rules for your giveaway, there are a few placeholders

Initial Entry	Sponsor Name if you have one. You can use {{sponsor_name}} in Rules text.
Rules: Sponsor(s) Address	Address of the Sponsor. You can use {{sponsor_address}} to display it anywhere in the Rules text.
Rules: Sponsor Email(s)	Emails of the sponsor. Use {{sponsor_email}} in the Rules text.
Rules: Sponsor Country	Country of the sponsor. Use {{sponsor_country}} in the Rules text.
Rules: Eligible Location(s)	Locations where winners can be from. If you don’t have any, of course, don’t use it. Otherwise, you can use {{eligible_locations}}.
Rules: Eligible Min. Age	Eligible minimum age for the winner(s). Use {{eligible_min_age}} in text.
Rules	Rules text. You can also use the “More” tag in them to separate the text that will be always shown and the other one that can be toggled.

Winner Email

Winner Subject	The subject used when sending the Winner email. You can use {{TITLE}} in the subject to replace it with the Prize.
Winner Email	The text used for the winner email.

Non-winner Email

This is a Premium feature. You can use the non-winner email as a great business opportunity to give a different “prize” for those who lost. You can create coupons with huge discounts and thus generate additional revenue.

Send Non Winner Email?	If checked, it will send the non-winner email. Default: not checked.
Non Winner Subject	The subject used in non-winner email.
Non Winner Email	The text used for the non-winner email.